Wednesday, August 27, 2014

3 Ways to Use Social Media for Your School Fundraiser

We all know that social media is easiest and quickest way to access information. But have you considered using social media to support your school’s fundraiser? Using social media for a fundraiser is beneficial to both the organizers and the supporters. By using these tips, you are sure to get the most out of your fundraiser.

Greater Reach

Sharing the fundraiser page on various social media platforms allows both students and the school to expand their reach. When the students share the fundraising page on their social media accounts, they are reaching far more people than they would going door to door or calling extended family members. Anyone who follows their page will have the opportunity to see what the student is selling. Likewise, by the school sharing the fundraiser on its accounts, the school is able to reach and involve more of the community. People often purchase from fundraisers in their school district, even if they don’t have children enrolled, because they want to support the students in their community. Seeing a social media post on their own time also allows supporters flexibility. If they see the fundraiser when they are busy, they can always come back to it, instead of needing to order immediately when a student calls or is at the door.
Using social media allows your fundraiser to reach more people
with far less effort.


Accessibility

Sharing a fundraiser on social media is easy, especially for students who are constantly on their accounts anyway. As long as they have a Facebook, Twitter or Google Plus account, they are able to share the information. It only takes a quick share of a link and a brief description written for all of their followers to see the information they need. As long as the supporters have an account on these sites, it doesn't take them any extra effort to purchase from a fundraiser while they are already scrolling through their newsfeeds.


Higher Engagement


Using social media to promote a school fundraiser allows for much more personalization. Students can make the posts be as fun and creative as they want. If they choose, they can add relevant hashtags or upload pictures to get the post more visibility. This is a chance for them to have a lot of fun with the selling. The more interesting and unique a fundraiser appears to be, the more supporters will interact with them, and ultimately, the more they are likely to purchase.


What success have you had using social media for your school fundraiser? Share your experience in the comments below!