We all know that social media is easiest and
quickest way to access information. But have you considered using social media
to support your school’s fundraiser? Using social media for a fundraiser is
beneficial to both the organizers and the supporters. By using these tips, you
are sure to get the most out of your fundraiser.
Greater Reach
Sharing the fundraiser page on various social media
platforms allows both students and the school to expand their reach. When the
students share the fundraising page on their social media accounts, they are
reaching far more people than they would going door to door or calling extended
family members. Anyone who follows their page will have the opportunity to see
what the student is selling. Likewise, by the school sharing the fundraiser on
its accounts, the school is able to reach and involve more of the community.
People often purchase from fundraisers in their school district, even if they
don’t have children enrolled, because they want to support the students in
their community. Seeing a social media post on their own time also allows
supporters flexibility. If they see the fundraiser when they are busy, they can
always come back to it, instead of needing to order immediately when a student
calls or is at the door.
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| Using social media allows your fundraiser to reach more people with far less effort. |
Accessibility
Sharing a fundraiser on social media is easy,
especially for students who are constantly on their accounts anyway. As long as
they have a Facebook, Twitter or Google Plus account, they are able to share
the information. It only takes a quick share of a link and a brief description
written for all of their followers to see the information they need. As long as
the supporters have an account on these sites, it doesn't take them any extra
effort to purchase from a fundraiser while they are already scrolling through
their newsfeeds.
Higher Engagement
Using social media to promote a school fundraiser
allows for much more personalization. Students can make the posts be as fun and
creative as they want. If they choose, they can add relevant hashtags or upload
pictures to get the post more visibility. This is a chance for them to have a
lot of fun with the selling. The more interesting and unique a fundraiser
appears to be, the more supporters will interact with them, and ultimately, the
more they are likely to purchase.
What success have you had using social media for your school fundraiser? Share your experience in the comments below!
