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HuTerra Foundation's #ImpactInspired hashtag is used when we talk about things that inspire people to give, volunteer, and donate to the causes they care about. |
- Please don't go overboard. Not every post needs a hashtag.
- Don't use too many in a single post. #It #gets #annoying #and #hard #to #read.
- Stick to hashtags that are relevant to your topic or post. Using irrelevant hashtags is spammy and nobody will like it.
Now that we have that all cleared up, let's consider how to create your own hashtag:
- Get creative and be meaningful. You want your hashtag to reflect your organization in a way that resonates with a large audience and conveys something about what you do.
- Do your research. Be thorough in checking the internet for other uses of the hashtag. Avoid any that are already in use or that are too generic (unless you have a campaign planned around an existing hashtag, like Water is Life's ingenious use of the #FirstWorldProblems tag).
- Tap into your network and ask for feedback. Does the hashtag resonate? Can anybody think of any negative connotations that could be associated with it? We often don't see the other side of what we're trying to convey. Learn a lesson from McDonald's hashtag nightmare.
- Create posts that tell the story of what your hashtag means. Otherwise, you just have a hashtag that won't resonate a message because there is no message behind it.
Have you created your own hashtag? Share it with us in the comments!
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