1. Run the metrics and present them as pie charts. It's especially important to use Google Analytics to determine how your social media efforts drive traffic and donations to your website. Pie charts are a great way to make the information accessible. Plus, Google Analytics does it for you.
2. Draw the connection between social media and crowdfunding. Run a short crowdfunding campaign and then show your boss how that brought in donations that otherwise wouldn't have come in. Unexpected income = ROI for your social efforts.
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Getting your boss online will give your organization an advocate. |
efforts is to get them online. Offer to help him or her create a
Have you struggled to get your boss to understand your organization's social media efforts? What have you done to shed light on the confusing world of social media for crowdfunding?
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