
This week's Charitable Superheroes are Matt and Chris Vanderlinden, brothers who donated the videos through Detonator, their creative firm. Matt and Chris specialize in storytelling-- something that becomes apparent immediately upon meeting them. The introductions are barely through when these two creative minds go into overdrive, learning about the organization and creating engaging, compelling ways to express what makes the organization unique.
"The first thing is listening and learning; understanding the organization and your supporters. Learn what your authentic differentiation is. Generally where we can be really helpful is taking that information and turning it into a strategic approach that makes it all more emotionally engaging. We help you define your story, and craft your story in an emotionally relevant and engaging way."
According to Matt,
"There's real joy in helping nonprofits get people there so they can hear the whole story, and do something valuable, and really engage. That’s how people become lifelong supporters of causes."They point out that the storytelling is really as much for the people inside the organization as their supporters,
"Finding that passion ignites everybody -- staff, volunteers, donors -- to work hard to make an impact. When we create something that gets people to reignite around what they do, the whole organization is stronger."
While Chris and Matt spend their energy helping others find their authenticity, it's obvious that these two are truly authentic themselves. With good humor and great heart, they are on a mission, both personally and professionally, to use their talents to create greater good in the world.
Check out what Detonator can do to reignite passion for nonprofit by visiting DetonatorBrand.com
Incredible Post! In a more fundamental sense, philanthropy may encompass any altruistic activity which is intended to promote good or improve human quality of life. You can also visit Personal Philanthropy for more related information.
ReplyDelete