Friday, October 18, 2013

Post, Like, Share your way to a larger donor audience

Asking for what you need (beyond donations) is a great way to engage supporters. In your nonprofit's
social media communications, remember to ask followers to Like, Share, and Retweet important information and calls to action. It gives them a way to support the cause beyond taking out their wallets.
Social media engagement is measured in Likes, Shares, Retweets, and comments. The more your followers engage, the higher your content ranks and the larger your audience becomes. Plus, it helps supporters feel that they are important to the organization, which is key to recurring donations.

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