Wednesday, October 16, 2013

It's not too late to implement peer-to-peer fundraising in your end-of-year fundraising strategy


Most year-end fundraisers consist primarily of mailing out letters with a holiday plea for donations during the most charitable time of year. Most of those letters go to existing donors and do little to introduce your organization to new donors at a time when peoples’ awareness of need and urge to help makes them prime candidates for becoming new supporters of your organization. You likely already have your year-end campaign planned out, but it’s not too late to turn your year-end fundraising campaign into an opportunity to introduce new donors to your organization.

Adding a peer-to-peer fundraiser to your strategy is simple and leads to a great start to the new year. Begin by deciding how you’re going to incentivize your supporters to participate. Contact existing supporters through social media and email and encourage them to participate. Share these tips for quickly creating an online fundraiser and get the giving started. Run your campaign through December and remind supporters that asking for donations in lieu of gifts is a great way for people who “don’t need anything” to participate in holiday giving and receiving.

A couple weeks into the new year, sit down with the compiled donor list and start making phone calls and writing thank-you notes. There’s a good chance that most of the donors will barely remember that they gave, or what the organization does. Reaching out after the holidays will let them know that their donation is meaningful and has positive impact long after the holiday season. You’ll start your year off with a long list of new supporters for your organization!